Privacy Policy

Effective Date: July 2026


At Luxe Eye & Wellness ("we," "our," or "us"), we value your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or interact with our practice.


By using our website, you agree to the terms of this Privacy Policy.


Information We Collect


We may collect personal information that you voluntarily provide, including:


  • Name
  • Email address
  • Phone number
  • Mailing address
  • Date of birth (when applicable)
  • Insurance information (if submitted)
  • Appointment requests
  • Questions or messages submitted through contact forms
  • Any other information you choose to provide


We may also automatically collect certain technical information, including:


  • IP address
  • Browser type
  • Device information
  • Operating system
  • Pages visited
  • Time spent on our website
  • Referring website
  • Cookies and similar tracking technologies


How We Use Your Information


We may use your information to:


  • Schedule and manage appointments
  • Respond to questions and requests
  • Provide eye care services
  • Improve our website and patient experience
  • Send appointment confirmations and reminders
  • Communicate important updates about our practice
  • Process payments when applicable
  • Meet legal and regulatory obligations
  • Protect against fraud or misuse of our website


Cookies and Analytics


Our website may use cookies and similar technologies to improve functionality and analyze website traffic.


These technologies may help us understand:


  • How visitors use our website
  • Which pages are most popular
  • Website performance
  • Overall user experience


You may disable cookies through your browser settings, although some website features may not function properly.


Third-Party Services


We may use trusted third-party providers to help operate our website and practice, including services for:


  • Website hosting
  • Appointment scheduling
  • Secure forms
  • Payment processing
  • Analytics
  • Marketing communications


These providers may access information only as necessary to perform services on our behalf and are expected to protect your information appropriately.


Healthcare Information


If you become a patient of Luxe Eye & Wellness, your protected health information (PHI) is governed by the Health Insurance Portability and Accountability Act (HIPAA) and other applicable laws.


This website Privacy Policy applies only to information collected through the website and should not replace our HIPAA Notice of Privacy Practices.


Marketing Communications


If you choose to receive emails or other communications from us, you may unsubscribe at any time by following the instructions included in those communications or by contacting our office directly.


Data Security


We maintain reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction.


While we strive to protect your information, no method of electronic transmission or online storage can be guaranteed to be completely secure.


Third-Party Links


Our website may contain links to third-party websites for your convenience. We are not responsible for the privacy practices or content of those websites and encourage you to review their individual privacy policies.


Children's Privacy


Our website is not intended to knowingly collect personal information from children under the age of 13 without parental consent. If you believe a child has submitted personal information through our website, please contact us so we can remove the information.


Your Privacy Rights


Depending on your state of residence, you may have certain rights regarding your personal information, including the right to:


  • Request access to your personal information
  • Request correction of inaccurate information
  • Request deletion of personal information where permitted by law
  • Request information about how your data is used


To exercise any applicable privacy rights, please contact us using the information below.


Changes to This Privacy Policy


We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised effective date.


Contact Us


If you have questions about this Privacy Policy or our privacy practices, please contact us:


Luxe Eye & Wellness

206 N. Washington Street, Suite 100
Alexandria, VA 22314


Phone: (703) 570-6575


Fax: (703) 672-3175


If you have questions regarding your protected health information or your rights under HIPAA, please contact our office directly.